Smartnumbers TM are
freephone (1800 numbers) and local rate (13 or 1300
numbers) telephone numbers that are allocated through
an on-line auction system by the Australian Communications
and Media Authority (ACMA) on behalf of the Australian
Government. A smartnumber Tm, or phone word, can be
a valuable marketing tool if it is a highly patterned
number, for example, 1800 000 000, or if it can be translated
into a memorable phoneword, for example, 13 2227 (13
CABS). A caller dials a phoneword by pressing the letters
on a telephone keypad. Phonewords are easier for callers
to remember, particularly if they can be linked to an
business type , business name or function eg. 13 RAMS.
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