Almost all mobile or fixed handsets now include letters on the keypad. This has paved the way for Phone words or Smart numbers. Phone words used for 13, 1300 or 1800 numbers are a very smart marketing tool as they are more memorable numbers, encourage calls with low call costs, and provide automatic routing of inbound call traffic. Automatic routing allows national businesses to direct calls on a regional basis to maximise staff resources and deliver the best possible customer experience.

Phone words hold huge benefits for businesses. Phone words, with their highly memorable format, increase the effectiveness of your advertising – when a customer reads an ad, they can easily identify and recall the number for your business. Recalling the number for your business increases the chance of advocacy from consumers, spreading the word of your business to others at no additional charge to you.